Writing a design Brief

The definition of a company’s “Position”. http://www.entrepreneur.com/encyclopedia/positioning

A document produced to describe the goals of a positioning strategy for a product or brand. A typical product position statement will describe how the business distinguishes its product from those of its competitors, how customers can benefit from the product’s features, and how these benefits will be promoted to the target market for the product.

Positioning: How you differentiate your product or service from that of your competitors and then determine which market niche to fill .
What is the ABC1 Rating…???? http://www.abc1demographic.co.uk/ Very interesting reading.





http://www.adcracker.com/brief/Sample_Creative_Brief.htm ***

Design Brief


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