Month: September 2016

Communication With Images

Introduction to Adobe After Effects

In a lot of ways this program is very similar to Premier Pro. The interface is very recognizable.comp-settings After setting up the new composition we then imported some files & organised them into folders for Comp & Source Files.

We then proceeded to drop the files onto the timeline where we could organise them into layers, and edit their properties to control their opacity, movement, position, rotation & scale.

Keyboard Shortcuts.

  • P – Position
  • S – Scale
  • R – Rotation
  • T – Opacity
  • D – Duplicate Layer

One of the really cool features we didn’t have in Premier Pro was the Auto-Orient tool. This auto-orientallowed us to plot the movement of an element & get it to follow the path set out while also maintaining its orientation. However, I did find that it has some limitations. When I applied a drop shadow to my element I found that the shadow was also affected by the Auto-Orient tool & did not behave as if there was a single source of light.

This can be overcome by adding a light source to the composition but this is a feature we have not covered as yet.

Because I had a little experience with Premier Pro from last year & was able to source & place a sound file to add a little realism to the composition.

I also learned that this software is Bitmap based & not Vector based, so the quality of images imported needs to be carefully monitored.

 

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Re-branding & Brand Refresh

famous-rebrands
Original Brand identities V’s New identities

The decision to re-brand is not one that should ever be taken lightly. Done well, it can reinvigorate interest & sales & give the a brand fresh momentum. Done poorly however & it can see your brand flatline.

 

Here are some examples of brands that have gone through the re-branding process.

 

Here is a link to some of the good & bad re-branding of 2014. One of the bigger trends seems to be that of creating a flat logo or word mark, without any depth or character. The Netflix logo seems to be one of the bigger offenders in this.

netflix

 

 

 

 

 

 

The brand I have chosen, Country Crest, is an example of an invented brand identity as it was created from scratch in 1993, although it has drawn on a history & tradition going back nearly 100 years. It has continued to reinvent the channels through which it promotes it’s self & has become a parent brand after it introduced the sub brand of Ballymaguire Foods.

While the branding of both companies is separate & distinct, there are similarities with them both.

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Country Crest Logo & Website
ballymaguire-web1
Ballymaguire foods Logo & Website.

 

 

 

 

Both websites are very similar in their layout & colour palette. The font used is incredibly similar in that they use a slightly heavy font weight with rounded serifs that give a feeling of growing life. The logos, while very different, still give a feeling of growth & life speaking to the business they represent.

Brand Architecture

Brand Architecture

3 of the main types of Brand Architecture include:

Corporate – Endorsed – Branded

A corporate brand is one that would be specific to just one company such as FedEx, Ben & Gerry’s or The Happy Pear

The Happy Pear Pesto - Alan Rowlette Photography. Packaging Shoot. Product Photography.
The Happy Pear Pesto – Alan Rowlette Photography.

 

What is an endorser brand?

An endorser brand is made up of individual and distinct product brands, which are linked together by an endorsing parent brand. The endorsing parent brand plays a supportive and linking role, and, in many respects, an endorser brand architecture can be seen as an inversion of a sub-brand brand architecture.

The key hallmarks of an endorsing brand architecture are as follows

  1. Product or service brands (for simplicity, all referred to as “product brands” in this post)  linked together by an endorsing brand.
  2. The product brands and the endorsing brands will each have their own brand attributes, including a name, logo, brand promise, position and personality.
  3. The product brands will have each have their own brand marketing and will need to rely on their own value propositions to succeed.
  4. Despite the distinctness of each product brand, the essential ingredient for a successful endorsing brand architecture is that there is a link between (i) the higher-level brand promise of the endorsing parent brand and (ii) the product brand. This link is what provides the assurance to the customer that if they like one product in the family of the endorsing brand, then a sibling brand is also worthy of consideration.

An example of an endorsed brand would be Virgin, Fox or Tesco.

 FOX Networks

Brand Architecture: What Is an Endorser Brand?

An example of a branded brand would be Johnson & Johnson, Nestle & BMW

bmw-brandsBMW is the parent company for a number of other distinct brands the operate under their own brand identity.

 

Country Fresh would fall under the heading of a Branded company as it has another brand under its umbrella called Ballymaguire Foods. This is a distinctly separate brand but is controlled by the parent company.

 

Creative Conditions Group Brain Storm

Below is the result of a group brain storming session where suggestions were made as to means of encouraging or improving creativity in various environments. Schools, workplace, public & private spaces can all benefit from increased creativity & fresh ways at looking at everyday processes or problems.

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Creative brainstorming session.

The resulting list includes:

  1. Breakfast
  2. Doodle Coffee cups
  3. Flexi-time to reduce stress
  4. Change of work space layout
  5. Use of PC’s instead of Desktops to introduce mobility
  6. Built in fish tanks, in the walls or floor
  7. Public editable artworks
  8. Food show & tell days
  9. Culture days
  10. A how-to corner. People post requests & someone who has the knowledge can answer or instruct.
  11. Massage days.
  12. Wall with changing scenery
  13. Pet room
  14. More access to libraries
  15. Art display area for inspiration
  16. Communal whiteboard for idea generation
  17. Free or cheap art materials
  18. More green spaces
  19. Graffiti spaces
  20. Green spaces or plant sanctuary’s to de-stress
  21. Men’s/Women’s sheds
  22. Open workspaces
  23. Vending machines
  24. Improved lighting
  25. Beanbags
  26. Desk/table layout
  27. Nutrition education
  28. More/less Wifi
  29. Outdoor classrooms
  30. Sketch walls or digital white boards in y our workspace
  31. Headphones
  32. Music
  33. Comfortable clothes
  34. Area’s for aggression/frustration release
  35. Tai Chi
  36. Mobile workshops/art shops
  37. Outdoor Gyms
  38. Nap times/Power Naps
  39. Reward schemes
  40. Competition
  41. Tinder style app for art
  42. Travel opportunities
  43. Cultural exchange
  44. Art activities using recycled materials
  45. Supply of water bottles
  46. Access to new products
  47. Field trips to places such as Science Museum
  48. Reading areas/material
  49. Workplace personalisation
  50. Music events in the workplace
  51. Desktop sketch pad
  52. Team building

Journey – Dublin, A City Through Time: Initial proposal.

Journey

Dublin

A City Through Time

My goal is to produce a travel book aimed at the younger age groups. Primarily for new visitors to the city by way of an introduction to Dublin & the history behind it’s culture. The possible uses for this book however go far beyond just a travel book & I hope to explore more opportunities for it.

Having produced a mind map of possible directions for this project, I settled on creating the travel book. This is most likely due to my having this project on my mind for a long time anyhow & could see the 2016-09-28-13.03.19.jpg.jpgmany opportunities & possibilities for it, my mind was predisposed to finding ideas for it.  Some of the alternative ideas I created included a walking book either in Ireland or the Camino which I intend to do next year. A walking tour of Dublin, and the development of the Wild Atlantic Way.

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Research Mindmap

My starting point for this project was to create a mind map of dates, events, historical & cultural buildings & structures from which to draw my narrative. I have already created an outline timeline to begin my research collection. As soon as I begin to dig deeper the more information & ideas will surface.

One of the bigger challenges I face on this project is expected to be when I get to the deeper level of information on each item and in verifying the details. Also, the studies I expect to have to conduct into visitor numbers & habits are something I have never done, I expect this part to be especially challenging.

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Research Methods

I will need to gather resources from a number of areas including the historical information, which I plan to get from Books, Library, Online & visits to exhibitions & tours all over the city. I will also be hoping to gather information from publishers, Failte Ireland & the CSO. I will then also be gathering information from direct observation & studies of my own.

I have begun to dig deeper into the history of Dublin to find elements for the project, however, one of the biggest problems I have come up against is the shear volume of information that is so interesting. I am finding myself getting too dug in and am spending too much time making a comprehensive list rather than perhaps skimming the information & picking a highlights list from it.

The images here are notes & sketches I have made when researching, and the PDF below shows the beginnings of a short list I have begun so that I can start to gather elements that I will actually use instead of pure research, along with some outline sketches.

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book-early-pages

What is the Difference between Qualitative Research and Quantitative Research?

Irish best selling book list for September 2016, including children’s books. https://www.writing.ie/news/irish-bestseller-lists/irish-bestsellers-3rd-september-2016/ (Dissect by genre) (No travel books on the list)

Best Selling Picture Books | September 2016

Tutorial for Masking in Adobe Illustrator. Used to make the water spray on the introduction Stop motion video.