Month: February 2017

Career Map

Career Map

Personal research for career map mindmap.

Ideal professional self – This shows how I would like to see myself, what words I would like others to use to describe me in a professional capacity.

Good organisational skills. Team builder. Vision. Leader. Broad knowledge base. Open minded. Hard working. Eager to learn. Experimental. Pushes the boundaries. Work/life balanced. Encouraging. Supportive.

Ideal client or company.

A work driven but rewarding company. Willing to enable the flow & ebb of creative work. It would recognise hard work but be willing to understand that creativity isn’t on tap. Work life balance is important. Good working space, remote working facility.

Role Models.

I greatly admire people such as Sir Richard Branson, Tom Crean, Elon Musk, Dame Ellen MacArthur among others.

Execution Strategy  – This is a roadmap or strategy for how I intend to get to the goals I have set for myself.

Mind map goes here maybe.

Education & investment in myself.

Along with my diploma in graphic design I have been seeking out personal or live projects to gain some real world experience. I have been attending seminars on topics such as Cloud & Your Business in Croke Park, The global design conference Offset 2017, participation in the Shopify Partner Program which is aimed at boosting knowledge of building online eCommerce platforms.

I have also applied for a springboard course in Dublin Business School on Digital Marketing but if this is not successful I plan to partake in a series of targeted learning programs including:

  • Digital Marketing
  • Web Design
  • Motion Graphics for web marketing
  • Email marketing techniques
  • Others
  • Membership in the IDI

Desired strengths.

The list of desired strengths or talents include:

  • Web design
  • Digital marketing
  • Publication design
  • Web banners / motion graphics
  • Digital newsletters & eMarketing
  • Identity
  • Video production
  • Art Direction (Dream Job)

Current top strengths.

Good idea generation or vision. Experience. The ability to bring people together in a team. Photography. Personality / people skills. Open minded. Good communication skills.

Limits or boundries.

Illustration. Stop motion. Best business practices & codes of conduct. Pricing.

Core values.

Simplicity – Fun – Clarity – Discretion – Reliability – Support

The big WHY. – Why do I want to do the work that I am aiming for.

I love to create, I also love to find creative solutions to problems. I love to help people.

Career goals.

3-9 months: Complete Diploma. Lay solid plans for gaining more experience over the summer & into the winter. Set goals for a course of study to fill the gaps in my knowledge base.

1-3 years: Continue following my study plan. Enter industry through either internship, placement, job or personal projects / commissions. I would like to work on personal projects that stretch my talents into areas I have little experience in. For example, I have plans to shoot a 30sec promotional video for a national event organiser. I have never shot video so this would be pushing my boundary out quite a bit but would give me experience in the whole process of planning, art direction& post production.

3-5 Years +

My dream job / career would be one of art direction. Pulling together a team of creatives to suit projects of differing types.

The above headings were taken from Research behind career mapping.


As a task, we were asked to compile a database of contacts to prepare for setting up a business. Below is a screenshot of my database, I did not want to upload a pdf for privacy reasons.

Grá – Contacts Database – Sheet1



Critical review of job advertisments

productThis post will look at a number of current advertisements for Graphic Designers. I will be analysing  the ads for useful information and key points to be aware of when applying for jobs.

This is a business to consumer company with international scope and dealing with both print & online design.

Key skills needed for this role are Idea conception, Illustration, Digital software skills, time management. Some experience in product design, be self driven and a good awareness of the market.


This position is a short term contract where you would need to make an impact to progress to a link-5longer contract.

A good knowledge of the retail industry would be a benefit for this position as you would be dealing with print production of point of sale materials. You need to be able to work as a team player with good attention to detail. A good understanding of a brief is essential, good time management & organizational skills are needed also.

They are looking for 2-3 years experience but it’s an entry level position so good presentation & other relevant experience could land the role.

link-4This is a paid internship role for someone who has a good appreciation for sports. The successful applicant would have a good multi media background and a good level of experience with the Adobe suite. The would need to be dynamic & willing to multi task while working on a wide range of projects.


This position is looking for a mid to senior designer and sounds like they are looking for someone to eventually take the lead with a design team or department.


3 years experience is required in a similar position and will be designing for print & signage. (I have some good managerial experience that could actually fit this role.) They are looking for someone who is self driven but capable of looking after and working within  a team. High quality personal standards are a must.

Hard working, positive attitude, a deep understanding of the brief and a willingness to adapt it to better suit the clients needs. Good communication skills and time management are needed.


This could probably go into the class of my dream job category. They are looking for an art capturedirector to work in the retail industry of FMCG brands (Fast Moving Consumer Goods.)

The ability to deal with all aspects of a brief from understanding its requirements, concept creation, artwork, team leading and sourcing of materials.

On my career map, this is the kind of work I would like to see myself doing in 5 years.